M. A. del C. Contreras Lévano and J. A. Vargas Merino, “Conceptualization and characterization of consumer behavior. An analytical generational perspective”, Academo (Asunción), vol. 8, no. 1, pp. 15–28, Feb. 2021, Accessed: Oct. 11, 2026. Available: https://revistacientifica.uamericana.edu.py/index.php/academo/article/view/465