Information, education and communication strategy for breast cancer control

Abstract

The objective of this study was to analyze what are the necessary components to establish an Information, Education and Communication Strategy (IEC) for social change in the control of breast cancer in capital and is supported by  holistic research, of the comprehensive level in the operational line of projective research, for which the paradigm of qualitative research is   used with individual interviews with experts and documentary review, which emphasizes the need to create a way to do science using this method to develop theories about relevant health phenomena and focused on human development processes in their environment, generating public policies and their analysis, with equity, transparency, respecting human rights, access to public information and open government policies in health among others with the contribution of sustainability sciences. As a fundamental result, the key idea of dissemination has been decisive, associated with health promotion, the need for the strategy in services and mobilization with the annual campaign at the regional and national level. In fact, the contribution of the rectory and governance with a manual of rules and procedures for the management of the disease and the new Law 6266/18 on comprehensive care for cancer patients adds public value together with the effective and timely inter-agency articulation, impacting with a quality plan and motivating us to continue to develop new research based on the knowledge provided.